One vision. One corporation. Three divisions.
Brand Image Care Inc. is the parent company. Under this umbrella, New Route Logistics and Brand Image Construction & Maintenance Inc. deliver the hands-on work — a single, accountable, industrial-grade service ecosystem.
A decade of operational excellence — now under one unified brand.
Brand Image Care Inc. began as a woman-owned service company with a ten-year track record supporting commercial properties, logistics hubs, petroleum retail sites, and multi-site operations across California. As our clients' needs expanded, so did our capabilities.
To meet growing demand for construction labor, industrial cleaning, sweeping, water reclamation, and site-service operations, we established Brand Image Construction & Maintenance Inc. (BIC&M) — a licensed general contractor delivering field-level execution for industrial and logistics environments.
To support utility contractors, emergency-response operations, and equipment movement, we launched New Route Logistics, our transportation and hauling division. With a safety-certified fleet and multi-site routing capabilities, New Route Logistics provides generator repositioning, equipment hauling, courier services, and emergency deployment.
Today, Brand Image Care Inc. operates as a unified corporation with three divisions working in sync — one schedule, one standard, one accountable owner.
The administrative and customer-facing arm of our corporation. We coordinate service, manage documentation, dispatch crews, oversee multi-state operations, and ensure every division meets our standard of excellence.
Generator movement, equipment hauling, emergency-response logistics, courier delivery, and multi-site routing for utility contractors, industrial clients, and statewide service partners.
Licensed general contractor providing construction labor, industrial cleaning, loading dock maintenance, sweeping, pressure washing, water reclamation, temporary power support, and site-service operations for high-traffic facilities.
The way we work
Four principles that have guided every job for the last ten years.
Decade of Expertise
Ten years of multi-site operational leadership across California, Oregon, and Washington.
End-to-End Accountability
One corporation coordinating management, logistics, labor, and construction — no finger pointing.
Pride in Every Property
Every site tells a story. We make sure yours speaks of professionalism and performance.
Licensed & Insured
GC-licensed contractor, insured crews, safety-certified hauling division, and industrial-grade job sites.
The people behind the work
Driving force behind the company's vision. Over 25 years in brand management and customer experience, including managing a portfolio of 300 gas stations across CA, NV, OR, and WA as a certified Designated Operator.
- 25+ years of brand & customer experience
- Mentor for diversity & inclusion in the trades
- Brand compliance & vendor management for 85+ branded sites across CA, OR & WA
California-licensed general contractor specializing in commercial construction for c-stores and commercial properties. Manages plumbing, electrical, carpentry, structural, concrete & asphalt, ADA, HVAC, and parking lots.
- California-licensed general contractor
- ADA-compliant striping & parking lot construction
- HVAC, structural, plumbing & electrical oversight
Let's work together.
We'd love to learn about your property.