Who We Are
One Brand. Endless Solutions.
One Brand. Endless Solutions.
Brand Image Care Inc. is the corporate management and strategic brand supporting an affiliated network of companies dedicated to delivering exceptional service across construction, facility maintenance, transportation logistics, and operational support throughout California.
Our organization was built on a simple belief: clients deserve a trusted partner who brings together specialized expertise, consistent communication, and dependable execution under one unified standard of excellence.
Working alongside our affiliated companies—Brand Image Construction & Maintenance Inc. and New Route Logistics—we coordinate solutions that simplify complex projects while allowing each company to focus on what it does best.
This collaborative approach provides our clients with the confidence of one coordinated organization backed by experienced professionals, proven systems, and a shared commitment to quality, safety, accountability, and innovation.
As we continue to grow, our mission remains the same: to build lasting partnerships, strengthen communities, create opportunities, and deliver solutions that make a measurable difference for every client we serve.
One Brand. Endless Solutions.
The administrative and customer-facing arm of our corporation. We coordinate service, manage documentation, dispatch crews, oversee multi-state operations, and ensure every division meets our standard of excellence.
Generator movement, equipment hauling, emergency-response logistics, courier delivery, and multi-site routing for utility contractors, industrial clients, and statewide service partners.
Licensed general contractor providing construction labor, industrial cleaning, loading dock maintenance, sweeping, pressure washing, water reclamation, temporary power support, and site-service operations for high-traffic facilities.
The way we work
Four principles that have guided every job for the last ten years.
Decade of Expertise
Ten years of multi-site operational leadership across California, Oregon, and Washington.
End-to-End Accountability
One corporation coordinating management, logistics, labor, and construction — no finger pointing.
Pride in Every Property
Every site tells a story. We make sure yours speaks of professionalism and performance.
Licensed & Insured
GC-licensed contractor, insured crews, safety-certified hauling division, and industrial-grade job sites.
The people behind the work
Driving force behind the company's vision. Over 25 years in brand management and customer experience, including managing a portfolio of 300 gas stations across CA, NV, OR, and WA as a certified Designated Operator.
- 25+ years of brand & customer experience
- Mentor for diversity & inclusion in the trades
- Brand compliance & vendor management for 85+ branded sites across CA, OR & WA
California-licensed general contractor specializing in commercial construction for c-stores and commercial properties. Manages plumbing, electrical, carpentry, structural, concrete & asphalt, ADA, HVAC, and parking lots.
- California-licensed general contractor
- ADA-compliant striping & parking lot construction
- HVAC, structural, plumbing & electrical oversight
Let's work together.
We'd love to learn about your property.